As reported in the New York Times, Sony has decided to distribute Cloudy with a Chance of Meatballs to Internet-enabled televisions.
This latest home entertainment distribution strategy is suppose to stress the import of "televisions" in the home entertainment space.
I Wanna Be On® believes that Sony's distribution strategy may showcase Sony's own home entertainment device products, as well as exploit cost-effective advertising campaigns to target Internet-enabled television consumers.
Our media clients should carefully evaluate the performance of Sony's strategy to determine if the public is willing, ready and able to consume other home entertainment video distribution platforms during trying economic times.
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