I Wanna Be On® has just revisited its modeling strategies for celebrity franchises in light of Stephon Marbury's decision to play with a Chinese basketball team.
Marbury's decision will have a tremendous impact on celebrity endorsement deals. If Marbury succeeds in generating significant revenues from the Chinese market for his endorsed product line, Starbury, then other celebrities will flock to China.
China may represent a phenomenal market opportunity. Professor Presti will be monitoring this story very closely and what it means for the "Celebrity" Export Market!
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