Based on recent reports in the trades and daytime talk shows moving to cable outposts, I Wanna Be On® can confidently state that daytime television is de facto dead! Even Oprah's move to her cable station appears to signal that daytime network television requires a major strategic overhaul.
Professor Presti conjectures that the programming hours between 12 p.m. and 4 p.m. will become filled with new types of "branded entertainment." Basically, Ben Silverman's vision for the NBC primetime line up will now be applied to daytime as a test market to combat audience attrition. I Wanna Be On® believes that "branded entertainment" will be the first defense for network's seeking to overcome advertising deficits.
Though there exists little or no guarantees that branded entertainment can offset advertising losses, I Wanna Be On® foresees other possible deployments, especially integrating Blu-Ray technologies in cable boxes and shop-at-home outlets.
More importantly, I Wanna Be On® predicts media convergence between websites, like SeenOn! and network television stations, will maximize daytime programming ad revenue dollars as stations (both national networks and local affiliates), cable providers, and retailers forge new revenue sharing agreements.
We are truly living in revolutionary times in media and Professor Presti encourages all his students and clients to position their media ambitions to exploit the potential forthcoming trends.
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