I Wanna Be On®

The I Wanna Be On® Test: Coming Soon!

Do you really "wanna be on" on some media platform?  

You can email Professor Presti to request a copy of the I Wanna Be On® "Celebrity Reality" Test!

• You will receive a complete evaluation from Professor Presti that will help you evaluate your commitment to the entertainment industry.
• You can request either: (i) a Test and Evaluation for $50; or (ii) a Test, Evaluation, and 30 minute phone consultation with Professor Presti for $150.

To inquire, click here.

Augmented Reality Will Revoluntionize "Celebrity Reality"

The Wall Street Journal reports that Esquire magazine will utilize a new advertising technology, known as augmented reality, that will allow users to experience interactive video campaigns associated with the actors and products in the magazine's December issue.

I Wanna Be On® believes that this technology will usher in a new era of "celebrity reality" in advertising and integrating individual interests into shopping for products, services and cross-platform media projects.

Professor Presti has been using the below listed video to educate his students and clients about augmented reality's  potential for revolutionizing the advertising industry and current "celebrity reality" platforms.  He is advising his students and clients to become well acquainted with this technology since its applications will have an impact on the entire entertainment industry.

Valuation for Paranormal Activity's "Celebrity Reality"

As our previous posts indicate, Paranormal Activity dominates the box office and is set to become the most profitable modern film.

That said, how can the industry value the film's "celebrity reality" associated with the creative team and their next project.  Many industry players call the film a "fluke", but are concerned that copycat guerrilla filmmakers will emerge and start creating new, more effective viral campaigns for similar genres.  However, the general consensus is that Paranormal Activity's success is just a "viral fluke" and will be difficult to replicate.

Alas, Oren Peli, the film's director, and his representation are dealing with the uncertain valuation associated with his film making talent in their attempt to sell his next project, a science fiction thriller called Area 51.  The New York Times reported that there are no major studio bidders for the project since the risk-reward variables are too skewed from Paranormal Activity's box office performance and its inflationary pressure on the North American distribution rights.

What will happen to the actors and the other members of the creative team is yet to be seen, never mind Paranormal Activity's sequel and prequel possibilities.  Professor Presti believes that the availability of investors, especially if Wall Street bonuses are distributed at projected Goldman levels, will remove the risks and stabilize future valuations related to this type of "celebrity reality."

P.S.

I Wanna Be On® is all too familiar with risky valuation methodologies.  We think this scenario provides a great test to our models and their value-added strategy analysis to our students and clients.  Professor Presti will be reformatting our blog posts in the next couple of days to reflect our primary variables.  Check back, I Wanna Be On® will be pioneering a new blogging format as well!

"Celebrity Reality": Lessons Learned from Individual Fame Seekers

I Wanna Be On^® is undertaking a comprehensive study that requires our students, clients, and followers to do some homework.  Yes, homework!

Professor Presti wants you to find three (3) news stories that involve individuals seeking some form of "celebrity reality", that is, an individual achieves media attention, whether intentionally or unintentionally, for his/her involvement in a news story, reality television show, or other media stunt (e.g., viral YouTube video).  Then, you identify ten (10) news stories or reports of that individual and that individual's activity.

Professor Presti wants you to analyze the results from a visceral perspective and determine if you think the individual and the individual's manifestation of "celebrity reality" was really a contribution to the development of society and would be reported in history books after a few years.  You can even make the subjective determination that the individual possessed talent that warranted media notoriety.  Thus, if you think history will record some significance from your case study, then you truly have found an exemplary form of "Celebrity Reality."

I Wanna Be On^® will be modeling this type of phenomena in the next couple of weeks as we prepare to role out a few ancillary websites to enhance our services for students and clients.

Balloon Boy: Celebrity Reality Desperation Gone Awry

Regardless of how much of the Balloon Boy story was fabricated, the whole event clearly indicates how peoples' desire to become famous has eclipsed all sense of decency.

Gawker reports that the whole story was an elaborate hoax to launch the reality careers of the Heene family.  Followers of this story must now wonder if the child were given ipecac to induce vomiting on national television to curry sympathy from the viewers.

I Wanna Be On^® will now consider when an irrational desire for fame resembles criminal activity in the media and what should be the consequences for defrauding the media and the public with false, publicity stunts.  At the very least, a family court should decide if the Heene family presents an unsafe environment for the children.  That said, Professor Presti will be developing some modeling variables that reflect this phenomenon.

Media Consolidation Appears to Intensify

Variety reports that Liberty Media and News Corp may be circling NBC Universal should Comcast be unable to proceed with its current deal.

I Wanna Be On^® believes that consolidation will intensify in the media space as corporations reinvent themselves in face of Internet and new technology distribution challenges.  This trend signals that the Internet will eventually be fashioned into a mainstream, media platform that could revival television and film distribution platforms.

Professor Presti is closely monitoring these developments and will be adjusting his model techniques for students and clients in the next couple of weeks to reflect this new, emerging media dealscape.

Google Teaches Wall Street New Earnings Release Protocol

If Wall Street investment banks, like Goldman and JP Morgan, want to distribute bonuses and communicate stellar revenues, they should learn from Google's communication strategy to maintain high-profile, investor-friendly transparency.

Professor Presti always held that average investors and financial service consumers consider Wall Street a sort of entertainment venue from which they derive some emotional reaction in monitoring in their investment returns.  Now is the time for Goldman and other banks to start communicating their financial performance in a "headline-grabbing, mainstream accessible" format.  Perhaps, Goldman and other banks should use some social media products, like Twitter and Facebook, to assuage any main street backlash from their financial fortunes while most Americans are concerned about a 10% unemployment rate.  Google certainly knows how to play this game (and even curry favor with the regulators)!

Micro-Disneyland: Technology & Retail Innovation

The New York Times reported that Disney has partner with Apple to open new retail outlets that promise a small-scale theme park experience.  Besides helping repackage the Disney themeparkbrand, this joint venture could pioneer an entire trend in multi-purposing retail space between co-venturers.  I Wanna Be On^® will be closely monitoring these developments to assist students and clients in their future business endeavors.

Visit msnbc.com for Breaking News, World News, and News about the Economy

The Social Media Revolution & Our "Celebrity Reality" Model

I Wanna Be On^® points to the recent success of Paranormal Activity to demonstrate how an effective social media strategy can bring a franchise from obscurity to public acclaim.  Professor Presti is currently advising his students and clients to formulate out reach strategies that maximize public interest and curiosity.  

Through using unconventional means and thought-provoking terminology, individuals and businesses can brand themselves in the public's imagination.  Now is the time to think about how to maximize the value of your "celebrity reality" to make an impact on your target audience.  

Paranormal Activity Breaks Box Office Record

I Wanna Be On^® poses the following question:  What does the success of Paranormal Activity really mean for the future of the major studio system?  We will be answering that question within the next two weeks, but Professor Presti suspects major executive realignments and strategy development shifts can be expected.

In the interim, how will The Weinstein Company react to this box office news in light of some their forthcoming major releases?

I Wanna Be On^® will be following these developments closely.